Creative Overview

See a high level overview of your organizations creatives and connected media channels.

Managing Platform Creatives

Within your Campaign Overview, you will see a table of all connected media channels.

This table will break down the number of campaigns each media channels are integrated with, the number of creatives that are in each as well as the statuses of these creatives.

Creatives By Media Channel

Within your Campaign Overview, you will see a table of all connected media channels.

This table will break down the number of campaigns each media channels are integrated with, the number of creatives that are in each as well as the statuses of these creatives.

Creative Library

The creative library houses all of the individual creatives that you have uploaded as well as some base metrics attributed to each.

It contains the creative ID for each, a still shot image, the creative name, type of ad and the media channel it's associated with.

Creative Library Use

Within your creative library you may do a number of things.

View a quick snapshot of some of the metrics each creative has producec.

Set the status of a creative to active or inactive.

Edit the creative itself. Everything other than the Creative ID can be edited.

Process Kanban

Pingtree developed a unique way for users to visualize the timeline from the moment a creative is uploaded to the point where it's in a production enviroment, and everthing in between.

In Pingtree's creative kanban flow, there are the following stages:

NEW - Creative has been uploaded and a Creative ID has been assigned IN PROGRESS - Creative is being worked on DESIGN REVIEW - All design aspects of the creative are being reviewed APPROVED FOR LAUNCH - Creative has been given the "go-ahead" for production PRODUCTION - The creative is in a production environment

Each column will provide you with the number of creatives are currently in each stage.

Kanban Implementation

Simply drag the creative through each stage of the kanban process until you've reached the Production phase.

Creative Comparison

You can compare your creatives within the comparison dashboard overview section. View the creatives you're comparing against each other, and see the metrics that were produced by each over a custom period of time.

Analyzing Creatives

Creative performance provides you with a way to view and analyze how your different creatives stack up against each other when it comes to performance.

You can compare your creatives within the comparison dashboard overview section. View the creatives you're comparing against each other, and see the metrics that were produced by each over a custom period of time.

With Pingtree's custom creative comparison builder, you will be able to add in the actual creatives you want the comparison for simply by dragging the creative from your "Available Ads Column" over to your "Ads to Compare" column.